Zara

 


Rags to Riches


Artwork and original poem by Kieran Gonsalves (c) 2025, inspired by the success story of Spanish fashion brand Zara

Zara’s story is a remarkable one of vision and execution with passion

From a modest family-run workshop to an international house of fashion

In 1963, Amancio Ortega Gaono opened Confecciones GOA for bathrobes 

And in 1975, he launched the first Zara store with a full designer wardrobe 

Don’t look for Zara billboards or ads - that’s not their style

Satisfied customers evangelising to friends - brings a smile

Their secret? Fast to market in two or three weeks from idea to shelf

And limiting the supply to create an artificial urgency in itself

Zara now has 2000 stores in 90 countries around the world

It’s a true rags-to-riches story that on the world stage has unfurled


Comments

Anonymous said…
What a story! Enjoyed the artwork that accompanies it as well. (WhatsApp comment from a very dear friend)
July 10, 2025 at 10:15 AM
Kieran said…
Quite by coincidence I read the story of Ralph Lauren who worked at Bloomingdales in the day but dreamt of being a fashioner designer at night. He too built a mega empire from nothing - Kieran
July 10, 2025 at 10:15 AM
Anonymous said…
Very interesting 🤔😃 Good for them👏👏👏👏 (WhatsApp comment from a friend with electic choices)
July 10, 2025 at 10:16 AM
Kieran said…
Their products are exceptional in style and quality. I am one satisfied customer among millions 😁 - Kieran
July 10, 2025 at 10:16 AM
Anonymous said…
Great story, great art! (WhatsApp comment from a childhood friend)
July 10, 2025 at 10:17 AM
Kieran said…
Thanks Kcho. There are so many inspiring stories there, this one resonated because I like and use Zara products - Kieran
July 10, 2025 at 10:17 AM
Anonymous said…
I’m a true Zara woman. I love their styles, wait for their really good sales.
After seeing your art work which is beautiful and reading their story ..
kudos to them. 👏🏻👏🏻👏🏻
Thanks Kieran (WhatsApp comment from a fashioable lady in the same group)
July 10, 2025 at 10:18 AM
Kieran said…
By some divine luck, I saw an artwork of a tailor just when I finished viewing a video on the Zara story
Talk of serendipity… I checked out the veracity on the company website
It all came together quite nicely
Glad you liked it - Kieran
July 10, 2025 at 10:18 AM
Anonymous said…
Love your painting n history-but I hate Zara😡….Indu is always in Zara (including an hour in Zara New Orleans)…just kidding… (WhatsApp comment in jest from the husband of the fashionable lady who commented above)
July 10, 2025 at 10:19 AM
Kieran said…
Que Zara? Zara?? Whatever will be, will be😅😂😂 - Kieran
July 10, 2025 at 10:19 AM
Anonymous said…
Zara is special to my kids. Finally got the story (WhatsApp comment from a good friend)
July 10, 2025 at 10:20 AM
Kieran said…
Yes. Once a Zara customer, always a Zara customer

I got to the source to verify facts in a video I saw on social media

https://www.inditex.com/itxcomweb/am/en/group/history
July 10, 2025 at 10:20 AM
Anonymous said…
Kieran - this is one that’s should pitch to them. A million dollar minimum price tag! (WhatsApp comment from my B-School classmate)
July 10, 2025 at 10:21 AM
Kieran said…
I am always intrigued by brands that stand out in a crowded space - Uniqlo, and Zara are two such products that I happen to use and love - Kieran
July 10, 2025 at 10:21 AM
Anonymous said…
Not a big fan of anything designer brand .
I have seen Zara stores here, never entered one 😉 (Signal comment from a good friend)
July 12, 2025 at 10:46 AM
Kieran said…
I love Uniqlo and Zara for their quality, style and comfort - Kieran
July 12, 2025 at 10:46 AM
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